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define ‘casual’

How do we tell our stories in a way that reflects the culture we want to work in?

It started with conversations with colleagues and friends, managers and mentees. Humans feeling uncomfortable in the workplace. Subtle and overt comments that made us feel out of place. Being “inclusive” felt more like a checkbox, and less of an action.

“New Business Casual” is more than the graphic T-shirt under a blazer. It is when our best selves show up to do something that takes up so much of our time: work.

Over the past two years, Meg Young has been weaving New Business Casual into her design thinking-based brand class at General Assembly DC (“Building Your Personal Brand,” and her Design Thinking workshops) to help humans with telling their “story” in and around their workplace. Meg also uses her New Business Casual platform in leading workshops on team formation and creating safe and creative environments for stronger collaboration.

About Meg

Meg Young is a product strategist, manager and teacher in DC. She leads product development and new market strategy in Caregiving at AARP, Services, Inc. where she brings tech-enabled solutions to the Caregiving marketplace. Meg teaches brand, product and design thinking classes at General Assembly.

Prior to AARP, Meg led, learned from and grew with product teams at Deloitte Digital, Medullan, CEB (now Gartner) and Booz Allen Hamilton. In 2018, Meg founded New Business Casual, a platform focused on amplifying the stories and human-centered solutions that create healthier and more sustainable work environments for all. 

In the meantime, catch Meg on Medium.